RŌ Adventure, the new eco-driven outdoor brand built on the belief that great gear deserves A Second Adventure, will make its official world debut at the Outdoor Trade Show (OTS) in Liverpool from 2nd–4th June.

Born from a passion for adventure and a commitment to reducing waste, RŌ Adventure creates high-quality outdoor gear using recycled materials — giving yesterday’s plastic a new purpose in the wild.

From backpacks and headwear to sunglasses, towels and drinking bottles, every product is designed to perform in real outdoor conditions while staying true to the brand’s sustainability ethos: “Gear for your next adventure, made from yesterday’s waste.”

A New Chapter for Sustainable Outdoor Gear
RŌ Adventure enters the market with a clear mission:
To prove that environmentally responsible products can be bold, durable and commercially strong — without compromising on design or performance.
Visitors to OTS will experience:

The debut RŌ Adventure product range
Sustainable material innovations
Retail-ready display concepts
Brand storytelling built around circular design
The brand blends rugged outdoor functionality with a clean, modern aesthetic — rooted in earthy tones, purposeful design and a strong environmental narrative.

Designed for Retailers Who Want More
RŌ Adventure is built for forward-thinking retailers who recognise that sustainability is no longer a niche — it’s an expectation.
With growing consumer demand for responsibly produced outdoor gear, RŌ Adventure provides retailers with:
Strong sustainability credentials
Distinctive in-store presence
Engaging storytelling assets
Competitive margins
A compelling point of difference in a crowded market

Meet the Team in Liverpool
The RŌ Adventure team will be on hand throughout the show to introduce the collection, discuss distribution opportunities and share the brand vision.

Retailers, distributors and media are invited to discover the brand at its global launch.