OTS 2027

OTS, the UK’s only outdoor sports trade show, will take place once again at Exhibition Centre, Liverpool Experience Campus, from Monday 24th to Wednesday 26 May 2027.
In 2026 OTS Celebrated its 20th year, with its new May position it continues to offer the ideal cost-effective platform for the UK outdoor trade. OTS is also an environmentally friendly alternative to international shows for brands and retailers looking to reduce their carbon footprint, and to maximise the return on their investment. We hope that you will be able to join us in Liverpool.
ABOUT OUTDOOR TRADE SHOW (OTS)
The Outdoor Trade Show (OTS) is the UK's only large scale outdoor sport and leisure focused trade show.
The show is a fantastic opportunity for retailers, big and small, to see the latest products and designs for the coming seasons from all the top brands from:
Apparel
Footwear
Backpacks & Accessories
Adventure Travel Products
Running
Cycling
Outdoor Lifestyle
Watersports Clothing & Equipment
Bushcraft & Survival Equipment
Climbing & Mountaineering Equipment
Camping & Expedition Equipment
Who should exhibit at the Outdoor Trade Show?
If your business specialises in the manufacturing or distribution of apparel or equipment for the outdoor sports, leisure and adventure travel markets then attending OTS is a must.
If you are interested in exhibiting next year or have any questions feel free to get in touch.
Who should visit the Outdoor Trade Show?
With a mix of different brands and product ranges, OTS will interest retailers and buyers who specialise in outdoor sports, leisure and adventure travel products.
Independent Retailers
Multiple Retailers
Specialist Retailers
Lifestyle and Fashion Retailers
Travel and Leisure Retailers
Buying Groups
The show also appeals to many organisations from across the outdoor industries that sit outside the manufacturing, retail and distribution sectors.
If your company buys any outdoor or adventure travel products for its operation, OTS is the perfect platform to find the latest and innovative products, and to meet key contacts.
Outdoor Activity & Education Providers
Rescue Teams
Holiday Park Providers & Camp Sites
Work At Height Companies & Operatives
Adventure Tourism Providers
Governing Bodies, Charities & Associations
Exhibitor and Visitor Comments
Halle Cockburn, Buyer, Outdoor Action
Visitor
Read More“OTS is a really productive show for us, giving us the chance to meet with brands and reps in one place and make informed buying decisions for the season ahead. It’s also held in a great city, which makes the whole experience even better.”
Kris Easter, Director, Craigdon Mountain Sports Edinburgh
Visitor
Read More“Thoroughly enjoyed myself. Saw some old faces good to catch up.”
Dylan Jonez, Owner, Crib Goch Outdoor
Visitor
Read More“Brilliant yet again this year...loads of appointments and quality brands...congrats.”
Anthony Greasby, Managing Director, Countryside Ski & Climb
Visitor
Read More"The 20th anniversary show was, in my opinion, by far the best ever. Thank you to MCS for the organisation, a real credit to everyone involved.”
Jon Fountain, Director/Owner, Craigdon Mountain Sports
Visitor
Read More"A fundamental part of the outdoor world. OTS is a great place to buy kit from industry-leading brands and to catch up with fellow professionals"
Steve Tiffany, Managing Director, Ski Equip
Visitor
Read More<em>“Very well organised event and great to see the so many major UK brands all in one place.”</em>
Gareth Sandilands, Director, LittleMountainOutdoors.com
Visitor
Read More“After a decade of visiting the show I was so please to see it is still THE No 1 show in the UK for the Outdoor Trade. Great to see existing and new brands at the show.”
Emily Russell, Owner, The Outdoor Depot
Visitor
Read More"OTS is always a great opportunity to catch up with brands we already deal with but this year we were able to connect with new brands, suppliers and products, forging new relationships within the industry. It was an exciting show with lots of potential."
Craig McInally, Head of Ecommerce, liGo.co.uk
Visitor
Read More“As an independent outdoor retailer, OTS provides invaluable insight into what’s coming next and gives us an opportunity to connect with new brands and suppliers as well as strengthen existing relationships. This year’s event was extremely productive, and we appreciate all the effort that goes into making it such a worthwhile event!”
Tim Hebbert, Co-host, Casual Camping Podcast
Visitor
Read More“This is the show our listeners can’t come to, so it always lands well. We are like big kids seeing all the incredible equipment and clothing, most of which won’t hit the consumers for several months. Being able to speak to so many brands at one event is just amazing. OTS is a genuine highlight of our year.”
David Chandler, Freelance writer, Bird Watching magazine
Visitor
Read More“I always look forward to OTS, and this year's show didn't disappoint. I'll be back.”
Steve Thomas, Country Manager, Didriksons
Exhibitor
Read More“Given this was our first time exhibiting at OTS we were very happy with the event. It was a great opportunity to meet with existing customers, showcase our brand to a solid number of potential new customers and for PR activity to flow throughout the 3 days. We will be back!”
Amy Munro Key Account officer Keela International
Exhibitor
Read More“A valuable event to showcase potential new lines and gauge market response for upcoming seasons. With retailers keen to see Keela new range of exciting products.”
Alan Walker, Field Sales Manager, Keela
Exhibitor
Read More"What an excellent show OTS Liverpool 2026 was for us. The stand was busy from start to finish across all three days, and there was a real buzz around the stand from the moment the doors opened. One of the best things about OTS is the opportunity to catch up with old friends and long-standing customers, while also meeting new businesses and making new connections. The quality of visitors this year was fantastic, and it was encouraging to see so many people genuinely engaged and interested in what exhibitors had to offer. Overall, a brilliant few days in Liverpool and another reminder of why OTS remains one of the key events in the outdoor industry calendar."
Samantha Theron, Head of Marketing and Communications, Páramo Clothing
Exhibitor
Read More“Great to be back in Liverpool with the brands moving and shaking up the Outdoor Industry!”
James Maltby, Brand & Sales Director, Sea to Summit UK (Mountain Boot Co)
Exhibitor
Read More“Another great few days at OTS in Liverpool - we followed up with key customers to help confirm ranging decisions, saw some of our top independent customers, and had some very interesting conversations within the trade. It feels like OTS is fast becoming the reference show for the European Outdoor Industry.”
Benjamin Dyl, Global Sales Manager, Elliker
Exhibitor
Read More“We had a great show and picked up a number of new leads from both an independent and national level. We also had a number of pre booked appointments with existing customers. Overall, a great start to our season.”
Carolyn Harker, Founder, Fell Dog
Exhibitor
Read More"Another great year at OTS. For emerging outdoor brands, there's no better place to connect with the industry, showcase new products and accelerate growth."
Nick Poulson, Sales Manager, Carhartt UK
Exhibitor
Read More“Thank you to everyone who came to visit us at the show, it was our first time, and we were made to feel welcome.”
Jason Myers, Director, First Ascent
Exhibitor
Read More“Great work Marta and team! The show is absolutely pivotal for us (I count on seeing 70% plus of our business) - everything went very smoothly, honestly I struggle to know how you could improve it! See you next year!”
Stuart Hitcham, Keela
Exhibitor
Read More"A busy and engaging show, with retailers keen to see, Keela's new products for upcoming seasons. A valuable event to showcase potential new lines and gauge market response. The Legacy Project gave event goers a "hands on experience" on how to repair, reuse and upcycle old garments, with a take away product and new skills learnt."
Neil Yoxall, Sales Manager, Primus-Silva
Exhibitor
Read More“We thoroughly enjoyed the very successful 20th OTS in Liverpool. Silva has been attending since the very first OTS, and this year's event was another great success for us. OTS remains a vital part of our seasonal sell-in process, and it's encouraging to see such strong support from retailers year after year. We fully intend to continue exhibiting at the show in 2027. Beyond the business opportunities, OTS continues to be an essential networking event, providing valuable face-to-face meetings and conversations that are more important than ever for building and maintaining strong industry relationships.”
Sarah Burns, Marketing Manager, Accapi Group
Exhibitor
Read More“It was Ruffwear’s first return to OTS in six years, and we were excited to be back for the show’s 20th anniversary alongside a strong line-up of leading outdoor brands. The event provided a valuable platform to reconnect with existing partners, engage with new customers, and strengthen relationships across the wider outdoor industry. It was a well-organised show that delivered high-quality, meaningful commercial conversations throughout.”
Liam O’Shea, Country Lead UK and Ireland, Buff
Exhibitor
Read More“Another fantastic event hosted by OTS where we were able to showcase all our new and exciting products for the SS27 season. OTS is a pinnacle event in our calendar as we can meet all of our current customers ahead of our sales tour and offer a full preview of what’s to come.”
Andy Norman, Regional Sales Manager UK & Ireland, Nordics and Benelux, Altra
Exhibitor
Read More“OTS 2026 once again proved to be a great opportunity for Altra to showcase our range ahead of important Spring/Summer order deadlines. We see a lot of retail partners at this show and every year seems to be busier than the previous one for us. We highly value our attendance at this event and are looking forward to another great show in 2027.”
Stewart Cameron, Director of Brand Management, Burton McCall
Exhibitor
Read More“It was great to be back in Liverpool at OTS, which provided the perfect environment to engage with so many customers and partners across the industry. It was a highly successful show for us, with some exciting opportunities coming out of it. OTS continues to be the key event in the UK outdoor calendar for us, and this year felt particularly special as the show celebrated its 20th anniversary - a fantastic milestone that reflects how it continues to evolve and grow.”
Oliver Carter, Marketing Manager, OSC Running Group
Exhibitor
Read More“OTS has gone from strength to strength at its home in Liverpool. The exhibition centre is a great venue to display our brands, products and for the wider outdoor and sports industry to come together. The show for us is a prominent event in the spring/summer sell-in calendar and always a good place to meet with plenty of pre-booked appointments and make new contacts from walk-ons to our stand."
Nick Simmonds, General Manager, Mont Adventure Equipment
Exhibitor
Read More“Mont Adventure Equipment enjoyed a highly successful OTS 2026, connecting with retailers, and industry partners from across the UK. The event provided an excellent platform to showcase our premium outdoor equipment, strengthen existing relationships, and introduce the Mont brand to new audiences. We would like to thank the OTS team for delivering another outstanding event and look forward to returning in the future.”
Sonia Prior, Sales Director, Bradshaw Taylor
Exhibitor
Read More“A fantastic show for Sherpa Adventure Gear and Keen, the best one yet. A super productive show seeing our key accounts and independent customers in good time, before the first deadline. Thanks to great product ranges and retail partnerships, we feel confident the brands will be in good shape to meet our season targets.”
Stephen Cann, CEO, Outdoor and Sports Company
Exhibitor
Read More“Lovely to catch up with so many familiar faces of friends (competitors, customers, suppliers and colleagues) in such a professional well-run event. Thank you for organising.”
Martin Driscoll, UK Sales Director, Sidas
Exhibitor
Read More"The 20th OTS was another excellent opportunity to connect with retailers, industry partners and brands from across the outdoor sector. The quality of conversations throughout the show was outstanding, and the event continues to provide a valuable platform for sharing ideas, showcasing innovation, and strengthening relationships. Congratulations to the team on delivering such a well-organised and successful event."
Ronnie Legg, Founder, Vertura
Exhibitor
Read More“Once again OTS has delivered beyond expectations - the conversations and connections made at the show are so valuable and would not have happened without that in-person contact. There is something so special about when this industry gets together, and the show is a great catalyst for that.”
Neil Bradley, Brand Director, Mountain Equipment
Exhibitor
Read More"OTS compresses months of networking and market research into a few highly productive days. Connecting face-to-face gives us immediate access to qualified buyers and emerging industry trends."
Brad Porter, Sales Director UK, Samsonite
Exhibitor
Read More<em>"Our experience at the show has been extremely positive. It has provided a valuable opportunity for Samsonite to connect with industry partners and independent dealers, showcasing our latest innovations and product offering. The quality of conversations and level of engagement throughout the event have been particularly encouraging, reinforcing the importance of face-to-face interactions. We’re pleased to have been part of such a well-organised and productive event."</em>
Chris Gordon, Marketing Manager, Lyon Equipment
Exhibitor
Read More<em>“We're incredibly proud to be attending OTS since its inception, for the 20th consecutive year. The show has been at the heart of the UK outdoor industry for two decades, and Lyon Equipment has been there every step of the way. OTS continues to provide a valuable opportunity to showcase our portfolio of premium brands, engage directly with retailers, launch new products and strengthen relationships across the sector. We're delighted to celebrate this milestone alongside our customers, brand partners and fellow exhibitors."</em>
Rhys George, Founder & CEO, Bearhug
Exhibitor
Read More<em>“This is Bearhug's 10th year and OTS's 20th, so being in Liverpool for it felt fitting. The show punches well above its weight, the quality of conversation on the stand was genuinely better than at events three times the size. For an independent brand building out across UK retail, OTS is where a lot of those relationships start. Already looking forward to 2027.”</em>
Debbie Read, Head of Corporate Communications and CSR, Rab
Exhibitor
Read More<em>“It was a great show and a good opportunity to reconnect with industry colleagues while also meeting new people. There was a real sense of energy throughout the event, from the inspiring Women’s Networking Event recognising the growth and impact of the group, to the well-attended Sustainability Breakfast, which sparked valuable discussion and shared learning. Overall, an insightful few days and a great reminder of the power of bringing people together in a great location.”</em>
Lois Saunders, Founder, Twiggy Tags
Exhibitor
Read More<em>"We couldn't have asked for a better debut for Twiggy Tags! We’ve engaged in some high-quality conversations and are thrilled to be starting new partnerships."</em>
Jenny Cooper, Marketing Manager, Unify Brands Partnership
Exhibitor
Read More<em>“OTS remains one of the key events in the outdoor industry calendar, and it was a pleasure to spend time connecting with retailers, brand partners and industry colleagues over the course of the show. </em> <em>The event provided an excellent opportunity to showcase the SS27 collections from Teva, Cotopaxi, CMP, Xero Shoes, NNormal and Feetures. We were delighted with the response across all brands, with strong engagement and plenty of positive conversations throughout the event. A huge thank you to everyone who took the time to visit our stands. We look forward to following up on the many valuable discussions and opportunities that came from what was a highly successful few days at OTS." </em>
Chris Bishop, Marketing Manager, AMG Group
Exhibitor
Read More<em>“20 years of OTS and it's still proving itself as the premier event for brands and retailers to see everything that the UK industry has to offer. It continues to be the calendar highlight, demonstrating its importance for the whole of the UK outdoor industry.”</em>
Natasha Barwell-Jones, Director of Marketing and Communications, Grangers International
Exhibitor
Read More<em>“It was fantastic to be part of OTS again this year. The show has gone from strength to strength over the last twenty years, especially since its move to Liverpool. The show was a buzz and gave opportunities for quality conversations with attendees from across the industry. We were proud to exhibit, using it as a platform for new product launches and brand partnership announcements and can't wait for next year. When trade shows have been struggling it's exciting to see OTS pull away from that trend and go from strength to strength. We also loved the additional talks and events, especially the sustainability breakfast.”</em>
Dan Taylor, Head of Sales for Outdoor and Cycle, Pentland Brands – Berghaus
Exhibitor
Read More<em>“Another brilliant OTS show in Liverpool this week. High quality meetings with many existing and prospective partners in what’s always a slick and easily accessible show.”</em>
