Joya – Stand 216

Joya’s Outdoor Footwear seamlessly blends comfort and functionality, proven by science and certified as being good for the back. Patented Joya sole technology promotes a comfortable and unique walking feeling.

The core of each Joya shoe is the soft, elastic sole, which supports the body’s natural movement process and promotes healthy walking. Whether trekking through woodlands or navigating urban environments, Joya Shoes provides the support you need to keep moving forward in comfort.

The patented cushioned sole construction makes hard-ground soft, alleviating peak pressure points on the feet, knees and joints; enabling you to walk further for longer. Resulting in Joya being recommended by AGR (Germany Society of Back Schools) as being particularly good for the back!

Following the success of the new Active Sole Technologies launched in 2023, Joya is expanding its outdoor presence. At the Outdoor Trade Show, Joya will unveil the highly anticipated cushioned walking collection, showcasing the perfect fusion of advanced sole technology and unmatched comfort. The new collection promises to revolutionise how individuals experience the great outdoors.