We are pleased to announce that the Outdoor Trade Show (OTS) event will move to a new home in 2021 at Exhibition Centre Liverpool, from Tuesday 29th June to Thursday 1st July. The show will follow the week after OutDoor by ISPO (20th – 23rd June 2021).
OTS’ home for the past two years, EventCity, will close by 31st March 2021 and plans for the construction of the new facility have been withdrawn due to the economic climate, especially in the events and hospitality sectors.
Following the news of the closure, the organisers, immediately researched a suitable alternative venue which ensures the continuity of the success the show has had since the move to the North West in 2018. The key priorities were to keep the show in the North West, which is a must for visitors and exhibitors alike, at a venue that offers flexible space, modern facilities and is within easy reach by public transport and the motorway networks.
Commenting on the 2021 show, Marta Williams, OTS organiser, said: ‘Once we heard the news of EventCity closing its doors, we were obviously disappointed, as it has been a great venue over the past two years, and we had to move quickly to find a replacement venue that would work for the show. We were impressed by Exhibition Centre Liverpool – with facilities that exceed those in Manchester, a very accommodating team, that worked with us to ensure we could keep the same rates for our exhibitors – there was no questions that this was the right location to make the 2021 event a success following the difficult times we all have had this year.
Our main priority now is to work with our exhibitors to allocate suitable space in the halls and release the floor plan to encourage new bookings as soon as possible. Our team of contractors that we have been working with for over 10 years will continue to support the show and offer exhibitors their familiar services.’
Liverpool is easy to reach from all parts of the UK and beyond – just 45 minutes from Manchester by road or train and just over two hours from London. The venue is also under two-hours’ drive from Cumbria. Liverpool Airport is just 30 minutes by bus and the Port of Liverpool has regular ferries to Belfast, Dublin and the Isle of Man.
Exhibition Centre Liverpool ticks all the boxes and offers a first-class new home for OTS. The 8,100sqm exhibition venue has an enviable location on the banks of the River Mersey and Liverpool’s world heritage waterfront. The £65m venue was opened just five years ago and is only 5 minutes’ walk from Liverpool’s Royal Albert Dock and the city centre, with 658 hotels rooms on site.
Bob Prattey, chief executive of The ACC Liverpool Group, operators of Exhibition Centre Liverpool, said: ‘We were delighted to help the team find a new home for the Outdoor Trade Show, and are looking forward to welcoming them to Exhibition Centre Liverpool in 2021. This has been a challenging year for the events industry as a whole, so it is encouraging that organisers are continuing to choose Liverpool, and we are excited to return to what we do best – hosting top class events.’
OTS 2020 has a record number of early bookings, with 110 exhibitors signed up before the show was postponed to next year. The 2021 show has already attracted a great mixture of brands and the new climbing area will be a fantastic feature in the show with the Moon Board. The concourse at the exhibition centre offers an excellent area overlooking the River Mersey for activities such as morning yoga, and the OTS social, and the location of the venue is ideal for water sport brands to get involved in the show next year.