2016 is set to be an exciting year for all three of Lifemarque’s travel-focused brands as the UK-based company prepares to unveil its most comprehensive collection to date at OTS 2015. Building on a strong year of growth, in which the company saw sales increase by more than 10%, the 2016 collection incorporates over 100 new products as well as revised packaging and high-profile new licensing agreements.
Lifeventure SoftFibre Trek Towels
Lifeventure’s popular washgear collection has received a comprehensive update for 2016 including the introduction of a brand new travel towel collection.
A bestselling product popular with campers, travellers and outdoor-enthusiasts alike, Lifeventure’s iconic SoftFibre Trek Towels have been updated for 2016 with new stylish designs and advanced Polygiene® fabric treatments that ensure they offer even greater functionality. An innovative fabric treatment that lasts the lifetime of the towel, Polygiene® uses low concentrations of naturally antimicrobial silver chloride to prevent odour-causing bacteria or fungi growing. Ideal for backpackers or outdoor enthusiasts that won’t have regular access to washing facilities, the Polygiene® treatment will keep the SoftFibre Trek Towels fresh and odour-free for longer.
Supplied in a re-designed mesh carry-bag that delivers increased practicality on the move as well as greater in-store impact, the new towels will be available in a selection of vibrant new colour options.
View the complete collections from all three Lifemarque brands at OTS, stand 65C.