Kidunk Launches new recycling initiative – ‘Replay’
As part of Kidunks ongoing commitment to reducing waste and its overarching long term sustainability strategy, the award-winning kids outdoor clothing brand launches ‘Replay’ this summer.
Customers are invited to have their outgrown Kidunk kit collected, free of charge, they are then returned to Kidunk who clean, check and repair any faults. The ‘good as new’ Kidunks are then sent to Outdoor Mums UK, a community group who will put them into the hands of kids who may not ordinarily have access to quality outdoor gear. As a THANK YOU, consumers returning the kit with be given a discount voucher for the next size up. The idea is that the Kidunk suits can play again!
The brand launched back in 2017, and designed their clothing with a ‘Buy me once’ approach, using the best quality fabrics and components designed to last, child after child. As well as a strong consumer following, Kidunks can be found in Forest Schools and Early Years settings where they are put through their paces, used daily and washed and washed over and over again.
Earlier in 2021, Kidunk re-launched its entire range using recycled polyester and plant-based Teflon EcoElite™ , the first renewably sourced, plant-based, non-fluorinated durable water-based stain repellency finish. The range sold out within weeks.
‘We are so excited about our ‘Re Play’ initiative and that our clothing can be used over and over again’, says Kidunk Brand Director Lisa Joyce. ‘We know that typical kids clothing can be prohibitive to messy, muddy outdoor play but with Kidunk suits anything is made possible.’
‘As a brand, the first step in reducing our impact was looking at ways in which we might be able to repurpose old or returned stock, the idea of throwing something away is not ever going to work.’
‘We are launching the scheme on the 1st of August to coincide and support Save the Children’s #Summerofplay, a campaign designed to support children who are disadvantaged or who have been adversely affected by Covid-19.’
Kidunk are passionate about using technology and nifty design to support kids being kids in the great outdoors. That’s why they have been recognised with a number of industry awards, and are working in partnership with organizations such as The Outdoor Guide and Caudwell Lyme Charity Co. You’ll also find Kidunk kits in Forestry England and The Lake District National Park sites. Kidunk gear is used by families at home, and also by nurseries, forest schools and childcare centres across the UK, Scandinavia and Asia.