2018 marks 50 years since Swedish outdoor expert Fjӓllrӓven first introduced its iconic Greenland Jacket and to celebrate the anniversary of the jacket which became such a pivotal piece, the brand will introduce a new Greenland collection for SS18.
Showcased at OTS this July, the collection combines a new colour palette with sustainable fabrics and heritage inspired designs and includes the new, award-winning Greenland Half Century Jacket. A tribute to Ake’s ingenuity, the Greenland Half Century Jacket pairs the iconic design of the original with modern textile manufacturing techniques and sustainable G-1000 Eco fabric. Its cut is engineered for excellent freedom of movement and the jacket features taped seams for a smooth, light feel. A snug hood and finely crafted features guarantee that the Greenland Half-Century Jacket is set to be a favourite for many years to come.
Visit Fjӓllrӓven at OTS 2017, stand 138. Contact firstname.lastname@example.org to make an appointment.